Wonder is a brand built on simple pleasures, but the world its audience lives in has gotten more complicated. The small joys of childhood are harder to come by. While nostalgia is important for Wonder, rather than reach backward, we anchored Wonder’s new Feed Your Joy campaign platform in fresh moments made today. NOWstalgia. The campaign is built around a single overlooked gesture: the twist. Every bag opens with a quick spin that unties the tag, a two-second ritual standing between people and the thing they want. We made it the brand’s signature by pairing with an officially licensed Chubby Checker’s classic! The twist visual was creatively carried over throughout all of the campaign assets, including the digital banners with the use of advanced HTML animation, complemented by the Wonder’s iconic clean visual vocabulary.
What I Did
- Concepting
- Creative Management
- Digital Banners Design
- Digital Banners HTML Development
