Summer of Buns integrated digital campaign helped Wonder win Bun Season.

The period between Memorial Day and Labor Day, also dubbed “Bun Season”, is a crucial time of year in bread industry. Between good weather and multiple public holidays, there are plenty occasions to grill out, which drives sales of bread buns.

To help Wonder win Bun Season, we leveraged their iconic brand and created a robust integrated digital campaign. We reached our audience on their mobile devices, where content consumption was at an all time high, to bring bun-enthusiasts together even while they are apart. 

What I Did

  • Creative Direction
  • Art Direction & Design
  • AR Development
  • Motion Graphics


  • Over 2.3mm impressions
  • 300% social following growth
  • 22.4% sales lift
  • 24,912 sweepstakes entries

We created a high-scoring, bun-catching, Instagram augmented reality filter game that was used thousands of times and shared online with countless friends and family across the country.

Prepare for liftoff!

This campaign helped Wonder achieve over 22% sales lift of their bun products.