Wonder x Macy’s Thanksgiving Day Parade

To reconnect with families during the busiest food moment of the year, we helped Wonder show up where Thanksgiving already lives: on the table and on TV. We partnered with the Macy’s Thanksgiving Day Parade to create a custom Wonder float, turning the brand’s sense of joy, nostalgia, and togetherness into a national holiday moment. The float debuted on the TODAY Show, quickly earned media attention, and was supported by a nationwide retail push, satellite media tour, and a sweepstakes offering two fans the Parade experience of a lifetime. The campaign brought Wonder into one of America’s most beloved traditions, generating nearly 50,000 sweepstakes entries and more than 3.1 billion paid and earned media impressions.