We used 360° cameras and one-of-a-kind underwater rigs to create a totally immersive underwater experience. A select group of children across the nation received care packages from CMA. Each of these custom-designed boxes contained a collection of surprises, including a Virtual Reality headset, which gave the kids the opportunity to literally immerse themselves in the world of Winter the dolphin. In addition to our 360° experience, Clearwater Marine Aquarium also included an extra exciting present: a gift certificate, redeemable for a free trip to the aquarium. The story picked up a following, garnering over 3 million views across a variety of news channels and social platforms. But the story gave us an even more exciting statistic: a handful of hospitalized children had their day made a little brighter.