The Florida Lottery decided to leverage this unique winning proposition through promoting wellness and longevity among the players. Together with Jason Rodelo, a dance instructor, social media celebrity and a professional motivator, we created the Week For Life Wellness Series. With a healthy dose of humor, motivation, and giveaways, we shared advice with Florida Lottery players on how they can live long and win on.
What I Did
- Client Pitch
- Creative & Art Direction
- Motion Design & Editing
- Shoot Direction
Awards & Mentions
- Digiday Content Marketing Award 🏆
- Hermes Platinum
- Shorty Audience Honor & Bronze
- Internet Advertising Competition Award
- Addy Gold & Addy Silver
- Telly Silver
- Ads of The World
